Digital MARKETING

ACTIONABLE STRATEGIES TO GET YOUR BUSINESS NOTICED

Whether you have existing branding, or our YPG designers have worked with you, a strong marketing plan is one of the most powerful tools a business of any size can have.

We will work with you to create designs and marketing plans that will flow seamlessly with each other. Our designers will use visual elements such as illustration, graphic design, photography, and video, to sell your business through advertising campaigns, email campaigns, and other marketing strategies.

Your Print Group can help your business develop and define your target market, marketing objectives, and customer personas, to streamline marketing efforts for a higher ROI.

If you’re not sure what kind of advertising is best suited for your business type, or what is involved, we can help! We’ll work with you to narrow down the various types of advertising available to find a solution that fits your brand, target market, and objectives.

Working with software and programs like MailChimp, Adwords, and Remarketing, we can launch and monitor campaigns in analytical, precise, and creative ways. We work with you to apply your brand’s voice to campaigns, so your product/service offerings and campaign can appeal to your target market in the best possible way.

The services we use allow us to set up helpful actions that make marketing and advertising easier for you.

Whether you have existing branding, or our YPG designers have worked with you, a strong marketing plan is one of the most powerful tools a business of any size can have.

We will work with you to create designs and marketing plans that will flow seamlessly with each other. Our designers will use visual elements such as illustration, graphic design, photography, and video, to sell your business through advertising campaigns, email campaigns, and other marketing strategies.

 

Your Print Group can help your business develop and define your target market, marketing objectives, and customer personas, to streamline marketing efforts for a higher ROI.

If you’re not sure what kind of advertising is best suited for your business type, or what is involved, we can help! We’ll work with you to narrow down the various types of advertising available to find a solution that fits your brand, target market, and objectives.

Working with software and programs like MailChimp, Adwords, and Remarketing, we can launch and monitor campaigns in analytical, precise, and creative ways. We work with you to apply your brand’s voice to campaigns, so your product/service offerings and campaign can appeal to your target market in the best possible way.

The services we use allow us to set up helpful actions that make marketing and advertising easier for you.

MARKETING PACKAGES

BASIC

STANDARD

IN-DEPTH

Brief Marketing Plan Development Session

  • Define target market
  • Identify location(s) to target
  • Develop social media plan (short term)

Small Photography Session

  • Business/service/product photos e.g. cafe & food
  • (number of photos provided)

Social Media Campaign

  • (number of ads/posts)
  • Copy written specifically for the ads/posts
  • Target potential customers, based on briefing session

 

Marketing Plan Development Session

  • Define target market, through demographics, psychographics, geographics, and behavioural segmentation
  • Identify location(s) to target
  • Develop social media or Google ads campaign & long term plan for client to continue to execute
  • Plan Mail Chimp EDM campaign

Photography Session

  • (number of photos provided)
  • Photos of business environment
  • Product/service photos
  • Team photo

Social Media Campaign

  • (number of ads/posts)
  • Copy written specifically for the ads/posts
  • Target potential customers, based on briefing session
  • Create long-term posting schedule, content plan, and overall tone & interaction guide for client

Email Campaign – Mail Chimp

  •  Set up Mail Chimp
  • Import contacts/database
  • Set up relevant lists for campaign
  • Monitor and analyse results
  • Provide a recommendation for future campaigns

Full Marketing Plan Development Session

  • Define target market, through demographics, psychographics, geographics, and behavioural segmentation
  • Identify location(s) to target
  • Develop social media or Google ads campaign & long term plan for client to continue to execute
  • Plan Mail Chimp EDM campaign

Photography Session

  • (number of photos provided)
  • Photos of business environment
  • Product/service photos
  • Team photo

Graphic Design

  • Illustration, typography, and general design for campaigns

Google Ad Campaign

  • Display network ad
  • Search network ads
  • Remarketing
  • Keyword optimisation
  • Basic website SEO

Social Media Campaign

  • (number of ads/posts)
  • Copy written specifically for the ads/posts
  • Target potential (new) customers, based on briefing session
  • Target customers again (remarketing)
  • Create long-term posting schedule, content plan, and overall tone & interaction guide for client

Email Campaign – Mail Chimp

  •  Set up Mail Chimp
  • Import contacts/database
  • Set up relevant lists for campaigns
  • Remarketing campaign
  • Abandoned cart campaign
  • Monitor and analyse results
  • Provide a recommendation for future campaigns

CREATIVITY MEETS CAMPAIGNS

Utilise our design and print services to create marketing material such as:

  • Catalogues
  • Flyers/Brochures
  • Signage
  • Merchandise
  • Fleet branding
  • Promotional items
  • Uniforms
  • Social Media branding & advertising
  • Web to print publishing
  • Digital forms
  • Photographic content

MARKETING PACKAGES

BASIC

Brief Marketing Plan Development Session

  • Define target market
  • Identify location(s) to target
  • Develop social media plan (short term)

Small Photography Session

  • Business/service/product photos e.g. cafe & food
  • (number of photos provided)

Social Media Campaign

  • (number of ads/posts)
  • Copy written specifically for the ads/posts
  • Target potential customers, based on briefing session

 

STANDARD

Marketing Plan Development Session

  • Define target market, through demographics, psychographics, geographics, and behavioural segmentation
  • Identify location(s) to target
  • Develop social media or Google ads campaign & long term plan for client to continue to execute
  • Plan Mail Chimp EDM campaign

Photography Session

  • (number of photos provided)
  • Photos of business environment
  • Product/service photos
  • Team photo

Social Media Campaign

  • (number of ads/posts)
  • Copy written specifically for the ads/posts
  • Target potential customers, based on briefing session
  • Create long-term posting schedule, content plan, and overall tone & interaction guide for client

Email Campaign – Mail Chimp

  •  Set up Mail Chimp
  • Import contacts/database
  • Set up relevant lists for campaign
  • Monitor and analyse results
  • Provide a recommendation for future campaigns

IN-DEPTH

Full Marketing Plan Development Session

  • Define target market, through demographics, psychographics, geographics, and behavioural segmentation
  • Identify location(s) to target
  • Develop social media or Google ads campaign & long term plan for client to continue to execute
  • Plan Mail Chimp EDM campaign

Photography Session

  • (number of photos provided)
  • Photos of business environment
  • Product/service photos
  • Team photo

Graphic Design

  • Illustration, typography, and general design for campaigns

Google Ad Campaign

  • Display network ad
  • Search network ads
  • Remarketing
  • Keyword optimisation
  • Basic website SEO

Social Media Campaign

  • (number of ads/posts)
  • Copy written specifically for the ads/posts
  • Target potential (new) customers, based on briefing session
  • Target customers again (remarketing)
  • Create long-term posting schedule, content plan, and overall tone & interaction guide for client

Email Campaign – Mail Chimp

  •  Set up Mail Chimp
  • Import contacts/database
  • Set up relevant lists for campaigns
  • Remarketing campaign
  • Abandoned cart campaign
  • Monitor and analyse results
  • Provide a recommendation for future campaigns

CREATIVITY MEETS CAMPAIGNS

Utilise our design and print services to create marketing material such as:

  • Catalogues
  • Flyers/Brochures
  • Signage
  • Merchandise
  • Fleet branding
  • Promotional items
  • Uniforms
  • Social Media branding & advertising
  • Web to print publishing
  • Digital forms
  • Photographic content